Reputation Management

How Customer Reviews Affect the Buying Cycle For Security Companies

What is the process by which consumers read your online reviews? A Harvard Business School study identified three stages in the buying cycle that are relevant to finding and reading online reviews. These are very relevant to security companies, so keep reading! The Discovery Phase At the beginning of the buying cycle, a consumer will …

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Facebook and Customer Reviews go Hand-in-Hand

Social media researchers are reporting that Facebook is becoming an increasingly important destination for those in search of business recommendations. A Social Media Today article stated, “New research indicates that Facebook is now the most trusted online source people use to get recommendations for products and services.” That makes Facebook an even more valuable asset …

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