As an electronic security company, marketing is the lifeline of your business, so it makes sense to pay attention to what really works inside of the security industry and outside. The marketing team at Disney (formerly Lucasfilm) certainly does that. Star Wars has been captivating audiences since 1971, and continues to engage and enthrall new …
What Star Wars Can Teach The Alarm Industry About Marketing Read More »
The holidays are supposed to be all about rockin’ around the Christmas tree and walking in a winter wonderland. So why doesn’t it feel very fun at your office right about now? Since you’re the head honcho and employee management starts at the top, it’ll fall on you to make the holidays go smoothly at …
You don’t need to use these “black hat review” practices because it’s normal and expected to see a review from a disgruntled customer from time to time. So, here’s how to handle it when it happens.
If you want to expand your established security business but aren’t sure where to start, try thinking like a startup. Although a small business that has been around for years is not a startup, it can still maximize growth with a startup attitude. This approach is catching on with many large companies that want to …
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You hear it all the time — how this or that business, person or technology is a disruptor. It sounds great, but what does it really mean? Disruptors change the way something is done in a given area of industry, but on a smaller scale, a disruptor can be someone or a business that shake …
Cultivating A Disruptor Mindset In The Security Industry Read More »
Does the idea of getting followers on Twitter overwhelm you? When you’re starting from scratch without any followers, it can seem like an uphill climb to social media success. But while building a Twitter following takes time, there are lots of ways for businesses to get more followers on Twitter: Enable social sharing on your …
10 Ways Security Businesses Can Get More Love on Twitter Read More »