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What Star Wars Can Teach The Alarm Industry About Marketing

As an electronic security company, marketing is the lifeline of your business, so it makes sense to pay attention to what really works inside of the security industry and outside. The marketing team at Disney (formerly Lucasfilm) certainly does that. Star Wars has been captivating audiences since 1971, and continues to engage and enthrall new …

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Facebook and Customer Reviews go Hand-in-Hand

Social media researchers are reporting that Facebook is becoming an increasingly important destination for those in search of business recommendations. A Social Media Today article stated, “New research indicates that Facebook is now the most trusted online source people use to get recommendations for products and services.” That makes Facebook an even more valuable asset …

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