The Official Webmaster of the
California Alarm Association & The Western Burglar & Fire Alarm Association
As a California business that specializes in digital marketing for the alarm industry, we were particularly honored to develop a brand new website for the California Alarm Association and its 11 regional associations from San Diego to Napa Valley.
The new website features a broad array of custom functionality that every association needs to thrive. From integrated event management and membership tools to email marketing, targeted advertising and high performance website hosting, the CAA and its state chapters are poised to boost revenue streams through membership growth and leverage new sponsorship opportunities well into the future.
Frequently Asked Questions
Website Design Questions
Your new website will be professionally designed and include all of the basic sales and support pages needed to present a professional image to your customer: Home, About Us, Residential, Commercial, Vertical Markets, Support, Manuals, Videos, Blog, & Contact Pages.
Not at all. Our content writing team has many years of experience writing blogs, brochures, ebooks, email newsletters and more. We can update your existing content with a fresh voice, or write new content from scratch.
We have marketing images from many of the top brands in the industry, including Honeywell, Alarm.com, ADT, Brivo, Eagle Eye, DMP and more. Stock images and video, along with your own company images will make your website unique and compelling.
Yes! We offer high performance hosting on our dedicated server (not shared hosting like many cheap competitors) and managed service & support.
Surprisingly, we only get this question occasionally. After being in the security industry exclusively for many years, we understand the concern about competition and non-disclosure. We consider every client concern about competitors in the same market on a case by case basis. Generally, we will not conduct marketing campaigns for any similar company within a 25 mile radius of your main service area. We'd be happy to discuss any specific concerns you may have in regards to competing interests.
We use many different techniques, tactics and software to generate leads for your business. Depending on your goals, we'll use pay per click advertising (PPC) on Google, Bing, Facebook, and YouTube, social media marketing, SEO, email marketing and sales funnels.
An effective lead magnet is an essential part of attracting qualified leads into your marketing funnel. We can identify and produce valuable content that your target audience is willing to exchange their contact information for. In addition to creating the lead magnet content, we will design a compelling landing page and drip email campaign to nurture leads for your sales team. Quarterly deliverables include one landing page, email marketing campaign, digital ad campaign, and one 8.5x11 sales flyer or postcard.
You'll get access to our one of kind marketing analytics dashboard which brings all of your marketing reports together: website traffic, keyword rankings, PPC data, email marketing data, social media data, call tracking and more. You'll meet with your campaign manager regularly via Zoom to review strategies, objectives.
Yes. We've designed many sales flyers, business cards, logos and more for the security industry.
Yes! We have a best in class reputation management platform that enables us to greatly accelerate the acquisition of new positive reviews for your business through web chat, text, and email.