Digital Marketing & Website Optimization Improves User Experience & Drives Conversions
With a launch pad site live and collecting user data, we can start identifying the high-impact actions that are needed to grow your business. Peak performing websites are not built overnight. Optimal performance comes through data-driven optimizations. Traditional ‘launch it & leave it’ website builds can never ascend to the level of performance of a Growth-Driven Design website because refinement is where performance is achieved.
Website Optimization
Every plan starts with a focus metric that we want to improve. The highest impact ideas to achieve the focus metric goal are prioritized into a time-boxed build sprint.
It is now time to build the action items we brainstormed and prioritized in the planning step. Our team will implant the initial content that we built out during the web design phase on the blog, and start creating calls to action and optin offers to drive new visitors to that new content.
A key part to optimization is reviewing experiments and analyzing data to extract learnings about your audience. Learning what works (and what doesn't work) will help inform the ideas generated in the planning step of the marketing cycle.
Once we've learned about your audience and customers, it's time to share those findings with other parts of the company; marketing, sales, service, etc.
Cross-department collaboration helps your growth team better understand how to make adjustments for peak performance.
Marketing Optimization
Social Media, Blogs, White Papers, Email, & Print
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain your residential or commercial audience — and, ultimately, to drive profitable customer action: filling out a form or calling your business.
Our content writing team will deploy the initial blog articles that were written during the website development phase. We'll syndicate that content on your social media channels: Facebook, Twitter, Instgram, LinkedIn and Facebook, as well as your customer list through email marketing.
SEO, PPC, Sales Funnels, Landing Pages, Web Chat & Text
Your dedicated marketing team will generate new leads through SEO, Search Advertising and Email Marketing and then convert those leads through landing pages, optin offers, text messaging, and live chat / messenger.
Around the 3rd month, we'll start a lead generation campaign which consists of a single sales funnel. Sales funnels consist of:
- A content offer like a white paper, eBook, or special offer on one of your services.
- A PPC campaign on Google or Facebook.
- A landing page with a lead capture form and phone call tracking.
- An automated email series that gets sent to the lead after they complete the form.
- Sales automation processes that we've set up will pipe the lead to the right sales people and be placed in the sales pipeline for follow up.
CRM, Email Marketing, Automated Pipeline Management
Through communications automation, we'll streamline manual, tedious, and time consuming tasks in the sales process so that your sales people can focus on selling to your most interested website visitors. Our websites track marketing engagement via the built-in CRM so that your sales team can spend less time chasing leads and more time closing deals.
Private Label Webinar Management & Branded Meetings
Promote, educate, sell and engage like never before with a 100% managed white label webinar management solution for your company and sales / service teams. Meet, collaborate, share & automate follow up under your company brand.
If your business is utilizing the Webinar Package, our team will set up your branded webinar software, design sales decks and coordinate with your sales team to present a quarterly webinar designed to sell your services to key commercial accounts and prospects.
Your Ignite team leader will coordinate the planning, registration, presentation and follow up while providing the key attendee metric your sales team will need to follow up effectively and close the sale.
Learn how the experts at Ignite Marketing Group build a peak performing website and marketing campaign using
Growth-Driven Design for Various Segments of the Security Industry...
Alarm Companies
Central Stations
Systems Integrators
This content has been repurposed with permission from Hubspot Growth-Driven Design
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