Ignite Security Marketing is pleased to announce a new monthly column in Security Sales & Integration. Every month, we’ll feature a new digital marketing solution to the common challenges that alarm companies and systems integrators face when trying to market their businesses online.
In our most recent article, “How Alarm Companies Can Increase Profits With Online Reviews”, Brian Plant, CEO and Managing Director discusses the importance of online reviews, how to get more of them, and manage your review pipeline effectively to keep your organizations online reputation current and growing.
Reputation management and review marketing can help alarm companies boost revenue in a variety of ways. Online reviews, whether positive or negative, can have a drastic impact on the consumer buying cycle and even boost or push down visibility in search engines, particularly Google, for your alarm company.
There are three categories that Google’s algorithm will parse through: recency, positive sentiment, and regularity.
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Ignite Security Marketing is an experienced team of professionals providing digital marketing solutions for the electronic and physical security industry. Contact us today to get started with a marketing plan for your security company.