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Ignite is pleased to announce a new monthly column in Security Sales & Integration. Every month, we’ll feature a new digital marketing solution to the common challenges that alarm companies and systems integrators face when trying to market their businesses online.
In our most recent article, “How Alarm Companies Can Increase Profits With Online Reviews”, Brian Plant, CEO and Director of Business Development discusses the importance of online reviews, how to get more of them, and manage your review pipeline effectively to keep your organizations online reputation current and growing.
Reputation management and review marketing can help alarm companies boost revenue in a variety of ways. Online reviews, whether positive or negative, can have a drastic impact on the consumer buying cycle and even boost or push down visibility in search engines, particularly Google, for your alarm company.
There are three categories that Google’s algorithm will parse through: recency, positive sentiment, and regularity.
We create websites and media for the electronic security industry that communicate your story, resonate with your audience, and generate revenue. Since 2009, brands that you know and trust have leveraged our digital marketing expertise to grow their businesses, including SDM 100, SDI Fast 50, monitoring centers, technology providers, professional corporations, and security SMB’s across the USA.