Social media researchers are reporting that Facebook is becoming an increasingly important destination for those in search of business recommendations. A Social Media Today article stated, “New research indicates that Facebook is now the most trusted online source people use to get recommendations for products and services.” That makes Facebook an even more valuable asset for security dealers than it already was!
Plus, here’s something you may not have been aware of: Facebook also ties into the online review generation service we offer. When you hire our social media firm to acquire customer reviews, those reviews can help you fill up your Facebook page – or at the very least, help you supplement your existing Facebook statuses.
Here’s how it works: We acquire reviews from some of your most satisfied customers, and they are posted in multiple locations online. You guessed it: This includes your Facebook page. The more reviews you earn, the more they will fill up your Facebook page and supplement your existing status updates. So now, you can double the power of your Facebook page!
Here are some other ways Facebook can tie into your customer reviews:
It’s a forum for refreshing old reviews
If it’s been awhile since your last customer review, it’s okay to post an older one as a Facebook status update. Facebook can breathe new life into your old reviews, giving them a fresh, new audience.
It’s a destination for new reviewers
Some customers don’t want to “bother with” registering on Yelp or Angie’s List; in those cases, you can ask them to leave a review on your Facebook page. It’s easy, it’s fast and it reaches a broad audience of consumers.
It’s the perfect video submission system
Have you thought about asking for video testimonials? comScore reports that video testimonials can boost your marketing efforts by up to 25%. Asking customers to submit 60-second videos talking about your company (positive reviews only!) is a great way to get some multimedia reviews that can be posted to your Facebook page. You can even run a contest; award the winner with one month of free monitoring, an upgrade or another promo product/service. Facebook followers can vote on the winner.
The bottom line: Facebook and customer reviews go hand-in-hand. They work together beautifully if you know how to make the most of each one. If you need help with customer reviews or Facebook, ask Ignite Security Marketing how we can help.
Brian Plant
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