Tracking

Making Sense of Your Marketing Campaigns in 2021 With Phone Call Tracking

For security and alarm companies, the marketing tools available today are much more diverse and complex than they were years ago. Most businesses will leverage a variety of different marketing methods in order to generate leads and conversions. But how do you know which of these marketing platforms are most effective? Which options give you …

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The ABC’s Of Google Analytics for Security Companies

You’ve probably heard before that you can’t track what you don’t measure. Google Analytics is free software from Google that makes tracking website visitors and new leads easy. But understanding what all of the terms mean can be a little time consuming and frustrating. We’ve put together a definitive A-Z glossary that will give you …

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