As an electronic security company, marketing is the lifeline of your business, so it makes sense to pay attention to what really works inside of the security industry and outside. The marketing team at Disney (formerly Lucasfilm) certainly does that. Star Wars has been captivating audiences since 1971, and continues to engage and enthrall new …
What Star Wars Can Teach The Alarm Industry About Marketing Read More »
Your potential customers for security services can be event driven for home security and companies, while the sales cycle for systems integrators can be very long. How to keep your company relevant and engaged during short and long sales processes can be quite a challenge. To understand how to effectively market to your potential customers …
You finally got your website re-designed, with a fresh new layout, crisp images and text that actually makes sense to the reader. Naturally, you feel proud and accomplished! Then, someone asks a question you aren’t prepared for – and you start to doubt everything you thought you knew about marketing your business online. What question? …
3 Reasons Why Your Security Business Needs a Blog Read More »
Press releases have always been one of the most powerful but highly undervalued tools in the marketing tool kit. However, a recent change in Google’s algorithm has just given them even more value, and the results can be profound.