The Torch Welcome to The Torch: our weekly blog for all the tools, ebooks, webinars, and information you need to grow your security business & dominate your competition. Subscribe to The Torch Email* May 25 2020 5 Ways to Successfully Get Back to Work After Vacation It’s always hard to return to work after a long vacation. Whether it's a 3 day weekend, the winter holidays or a much anticipated summer sabbatical, it always seems to ... Read On Show AllContentDesignHostingLeadershipPPCReviewsSalesSEOSocialTracking May 27 2020 Positive Reviews=Higher RMR for Alarm Companies There is another new study that points to a direct correlation between customer reviews and revenues for the businesses who receive them. Conducted by a ... Read On May 25 2020 5 Ways to Successfully Get Back to Work After Vacation It’s always hard to return to work after a long vacation. Whether it's a 3 day weekend, the winter holidays or a much anticipated summer ... Read On May 12 2020 7 Ways To Win Bigger Clients for Your Alarm Company New commercial clients are the lifeblood of your business, and attracting as many large scale contracts as possible puts your security business in the best ... Read On Apr 22 2020 How Alarm Companies Can Measure Customer Satisfaction During COVID-19 Right now, just about everything in our current social and business life is changing day by day and often hour by hour. And while there are ... Read On Mar 20 2020 Are Bing Ads Better For the Security Industry Than Google Ads? As a security company, you want to consider all of your online marketing options. One of the methods that pose the most questions is pay-per-click ... Read On Feb 25 2020 3 Things Alarm Companies Can Do to Improve Google Ranking Without Hiring An SEO Company Can you imagine visiting Google's Mountain View offices and submitting a request NOT to have your website show up on page 1? Or even indexed? ... Read On Feb 11 2020 Grow Your Security Business by Thinking Like a Startup If you want to expand your established security business but aren’t sure where to start, try thinking like a startup. Although a small business that ... Read On Feb 4 2020 The Buyers Journey & Why It Matters Your potential customers for security services can be event driven for home security and companies, while the sales cycle for systems integrators can be very ... Read On Jan 27 2020 What Security Companies Can Learn From Donald Trump Becoming somebody on Twitter is a worthwhile goal, especially for security brands. Love him or hate him (there doesn't seem to be a happy medium), ... Read On Jan 26 2020 5 Reasons Leads Are Leaving Your Security Website There’s no avoiding the reality that you must have a modern website to succeed as a security company – so if you have one, why ... Read On Jan 23 2020 Making Sense of Your Marketing Campaigns in 2020 With Phone Call Tracking For security and alarm companies, the marketing tools available today are much more diverse and complex than they were years ago. Most businesses will leverage ... Read On Jan 21 2020 5 Ways Security Companies Can Save Money On Business Travel Whether you're traveling to major trade shows like ISC, ESX, GSX or to branch offices for sales training this year, chances are the C-Level will want to get the best bang ... Read On Jan 14 2020 Don’t Wait for Customer Reviews. Seek them Out. Here’s Why. Should you wait for customers to write reviews of your business? No, not necessarily. Here’s why we don’t advocate being passive about customer reviews. Customers ... Read On Jan 8 2020 Cultivating A Disruptor Mindset In The Security Industry You hear it all the time -- how this or that business, person or technology is a disruptor. It sounds great, but what does it ... Read On Dec 29 2019 Getting Your Life Back in 2020: 6 Tips for Security Executives It's easy to let your business life seep into your personal life. Think about it: When you're an entrepreneur, there's a lot on your shoulders. Not ... Read On Dec 15 2019 What Star Wars Can Teach The Security Industry About Marketing As an electronic security company, marketing is the lifeline of your business, so it makes great sense to pay attention to what really works. And ... Read On Dec 8 2019 5 Tips To Rock Christmas Like A Boss The holidays are supposed to be all about rockin' around the Christmas tree and walking in a winter wonderland. So why doesn’t it feel very ... Read On Dec 5 2019 The Art & Science of Security Systems Sales As an alarm company or systems integrator, you may have heard of the terms SQL (sales qualified lead) and MQL (marketing qualified lead) , but ... Read On Dec 1 2019 Fa-la-la-la la: 5 Ways To Power Through The Day On Little To No Sleep Getting adequate sleep is essential, but happens all too rarely for many busy entrepreneurs – especially during busy times like the Christmas season. The side ... Read On Nov 25 2019 7 Success Strategies For Security Companies As a security company, you probably think a lot about business strategies. You realize you exist in a competitive atmosphere and you want to win. ... Read On Nov 20 2019 The Best Keywords For The Alarm Industry Are…Not What You Thought Search Engine Optimization (SEO) sounds like something a bit unnerving – but the first step to SEO success does not involve your computer at all. ... Read On Nov 19 2019 How Customer Reviews Affect the Buying Cycle For Security Companies What is the process by which consumers read your online reviews? A Harvard Business School study identified three stages in the buying cycle that are ... Read On Nov 15 2019 How Customer Reviews Boost SEO For Alarm Companies You already knew that customer reviews can have a big impact on your revenues, but did you know that they can also affect your visibility ... Read On Nov 14 2019 Alarm Companies: Stop Cutting Your Price To Get The Sale. Here’s Why. Why Are Some Alarm Companies Products So Cheap? Allow me to make a bold statement here. “Some sales people and companies must reduce their price to ... Read On Nov 10 2019 How Startup Security Companies Can Turn Business Dreams Into Reality How many people go through life wondering why things didn’t turn out for them like they thought it would when they were young? It’s possible ... Read On Oct 20 2019 3 Reasons Why Your Security Business Need a Blog You finally got your website re-designed, with a fresh new layout, crisp images and text that actually makes sense to the reader. Naturally, you feel ... Read On Aug 15 2019 Website Maintenance: Why Your Alarm Company Can’t Do Without It Keeping your website updated is important but time consuming. Unlike the old days, website development is not a “one and done” deal. Websites, like smart phones, ... Read On Mar 2 2019 Website Security: Protecting Your Website From Hacks We've talked about the importance of regularly backing up your website so that you don’t lose it in the case of a hack, or server ... Read On Mar 1 2019 Website Backups: An Essential Security Feature Your security company website is important and a strategy for protecting your online work is critical. That’s where backups, security & maintenance come in. By ... Read On Jul 25 2017 Facebook and Customer Reviews go Hand-in-Hand Social media researchers are reporting that Facebook is becoming an increasingly important destination for those in search of business recommendations. A Social Media Today article ... Read On Jul 10 2017 7 Mistakes Security Companies Make On Social Media Don't do social media…unless you’re prepared to do it properly. Think about it. If you run a newspaper ad with a typo, you can fix ... Read On Mar 16 2017 10 Ways Security Businesses Can Get More Love on Twitter Does the idea of getting followers on Twitter overwhelm you? When you’re starting from scratch without any followers, it can seem like an uphill climb ... Read On Sep 1 2016 Creating the Perfect Voicemail Greeting For Your Security Company Taking time off? Before you leave for a few leisurely days of well deserved R&R, take a few minutes to review your voicemail greeting. It ... Read On Aug 10 2016 The ABC’s Of Google Analytics for Security Companies You’ve probably heard before that you can’t track what you don’t measure. Google Analytics is free software from Google that makes tracking website visitors and ... Read On Oct 7 2015 Social Media: A Golden Opportunity For Security Companies Among all the social media predictions for social media, experts agree on only one thing: it will evolve, and faster than anticipated. Are you ready ... Read On Oct 1 2015 Why Press Releases Are Important for Security Companies Press releases have always been one of the most powerful but highly undervalued tools in the marketing tool kit. However, a recent change in Google’s ... Read On Sep 14 2015 3 Questions About Social Media For Your Security Business The universal truth of social media is that it gives you the ability to build relationships with your customers and potential customers. It’s true whether ... Read On Let's Talk Shop. Get in touch today to start a conversation about your businesses growth. Contact Us Contact Us Today(877) 655-3779 At Ignite, we are committed to our craft. That craft is to provide thoughtful, strategic and intellectual inbound marketing for our clients. 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