Don’t Wait for Customer Reviews. Seek them Out. Here’s Why.
Should you wait for customers to write reviews of your business? No, not necessarily. Here’s why we don’t advocate being passive about customer reviews. Customers Are Busy Like anything in ...
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Don’t Wait for Customer Reviews. Seek them Out. Here’s Why.
Should you wait for customers to write reviews of your business? No, not necessarily. Here’s why we don’t advocate being passive about customer reviews. Customers ...
Fa-la-la-la la: 5 Ways To Power Through The Day On Little To No Sleep
Getting adequate sleep is essential, but happens all too rarely for many busy entrepreneurs – especially during busy times like the Christmas season. The side ...
5 Tips To Rock Christmas Like A Boss
The holidays are supposed to be all about rockin' around the Christmas tree and walking in a winter wonderland. So why doesn’t it feel very ...
Finding Optimal Life Balance: 6 Tips for Security Executives
It's easy to let your business life seep into your personal life. Think about it: When you're an entrepreneur, there's a lot on your shoulders. Not ...
Making Sense of Your Marketing Campaigns in 2020 With Phone Call Tracking
For security and alarm companies, the marketing tools available today are much more diverse and complex than they were years ago. Most businesses will leverage ...
Beat The Internet Trolls: How Alarm Companies Can Respond To Negative Reviews
Perhaps one of the most overstated truths about customer reviews is that they all have to be positive. You want the majority of reviews to ...
The Art & Science of Security Systems Sales
As an alarm company or systems integrator, you may have heard of the terms SQL (sales qualified lead) and MQL (marketing qualified lead) , but ...
5 Reasons Leads Are Leaving Your Security Website
There’s no avoiding the reality that you must have a modern website to succeed as a security company – so if you have one, why ...
Grow Your Security Business by Thinking Like a Startup
If you want to expand your established security business but aren’t sure where to start, try thinking like a startup. Although a small business that ...
Positive Reviews=Higher RMR for Alarm Companies
There is another new study that points to a direct correlation between customer reviews and revenues for the businesses who receive them. Conducted by a ...
5 Ways to Successfully Get Back to Work After Vacation
It’s always hard to return to work after a long vacation. Whether it's a 3 day weekend, the winter holidays or a much anticipated summer ...
7 Ways To Win Bigger Clients for Your Alarm Company
New commercial clients are the lifeblood of your business, and attracting as many large scale contracts as possible puts your security business in the best ...
Are Bing Ads Better For the Security Industry Than Google Ads?
As a security company, you want to consider all of your online marketing options. One of the methods that pose the most questions is pay-per-click ...
3 Things Alarm Companies Can Do to Improve Google Ranking Without Hiring An SEO Company
Can you imagine visiting Google's Mountain View offices and submitting a request NOT to have your website show up on page 1? Or even indexed? ...
The Buyers Journey & Why It Matters
Your potential customers for security services can be event driven for home security and companies, while the sales cycle for systems integrators can be very ...
What Security Companies Can Learn From Donald Trump
Becoming somebody on Twitter is a worthwhile goal, especially for security brands. Love him or hate him (there doesn't seem to be a happy medium), ...
5 Ways Security Companies Can Save Money On Business Travel
Whether you're traveling to major trade shows like ISC, ESX, GSX or to branch offices for sales training this year, chances are the C-Level will want to get the best bang ...
Cultivating A Disruptor Mindset In The Security Industry
You hear it all the time -- how this or that business, person or technology is a disruptor. It sounds great, but what does it ...
What Star Wars Can Teach The Security Industry About Marketing
As an electronic security company, marketing is the lifeline of your business, so it makes great sense to pay attention to what really works. And ...
7 Success Strategies For Security Companies
As a security company, you probably think a lot about business strategies. You realize you exist in a competitive atmosphere and you want to win. ...
The Best Keywords For The Alarm Industry Are…Not What You Thought
Search Engine Optimization (SEO) sounds like something a bit unnerving – but the first step to SEO success does not involve your computer at all. ...
How Customer Reviews Affect the Buying Cycle For Security Companies
What is the process by which consumers read your online reviews? A Harvard Business School study identified three stages in the buying cycle that are ...
How Customer Reviews Boost SEO For Alarm Companies
You already knew that customer reviews can have a big impact on your revenues, but did you know that they can also affect your visibility ...
Alarm Companies: Stop Cutting Your Price To Get The Sale. Here’s Why.
Why Are Some Alarm Companies Products So Cheap? Allow me to make a bold statement here. “Some sales people and companies must reduce their price to ...
How Startup Security Companies Can Turn Business Dreams Into Reality
How many people go through life wondering why things didn’t turn out for them like they thought it would when they were young? It’s possible ...
3 Reasons Why Your Security Business Needs a Blog
You finally got your website re-designed, with a fresh new layout, crisp images and text that actually makes sense to the reader. Naturally, you feel ...
Website Maintenance: Why Your Company Can’t Do Without It
Keeping your website updated is important but time consuming. Unlike the old days, website development is not a “one and done” deal. Websites, like smart phones, ...
Website Security: Protecting Your Website From Hacks
We've talked about the importance of regularly backing up your website so that you don’t lose it in the case of a hack, or server ...
Website Backups: An Essential Security Feature
Your security company website is important and a strategy for protecting your online work is critical. That’s where backups, security & maintenance come in. By ...
Facebook and Customer Reviews go Hand-in-Hand
Social media researchers are reporting that Facebook is becoming an increasingly important destination for those in search of business recommendations. A Social Media Today article ...
7 Mistakes Security Companies Make On Social Media
Don't do social media…unless you’re prepared to do it properly. Think about it. If you run a newspaper ad with a typo, you can fix ...
10 Ways Security Businesses Can Get More Love on Twitter
Does the idea of getting followers on Twitter overwhelm you? When you’re starting from scratch without any followers, it can seem like an uphill climb ...
Creating the Perfect Voicemail Greeting For Your Security Company
Taking time off? Before you leave for a few leisurely days of well deserved R&R, take a few minutes to review your voicemail greeting. It ...
The ABC’s Of Google Analytics for Security Companies
You’ve probably heard before that you can’t track what you don’t measure. Google Analytics is free software from Google that makes tracking website visitors and ...
Social Media: A Golden Opportunity For Security Companies
Among all the social media predictions for social media, experts agree on only one thing: it will evolve, and faster than anticipated. Are you ready ...
Why Press Releases Are Important for Security Companies
Press releases have always been one of the most powerful but highly undervalued tools in the marketing tool kit. However, a recent change in Google’s ...
3 Questions About Social Media For Your Security Business
The universal truth of social media is that it gives you the ability to build relationships with your customers and potential customers. It’s true whether ...
