Marketing Team, Author at Ignite

Ignite Sponsors AzAA Convention, Launches New Website for the Arizona Alarm Association

Ignite was a Silver Sponsor of the Annual AzAA Convention at the Wild Horse Pass Hotel & Casino in Chandler, AZ on September 29th and 30th 2021. Brian Plant, CEO and Director of Business Development was on hand at the annual golf tournament, handing out water, juice and refreshments to the players at the Legacy …

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Introducing Text Message / Chat / Reviews for Your Website

News / By Marketing Team

Ignite is pleased to introduce IgniteChat – an affordable web chat / web text solution that brings 3 essential marketing tools together for your security business: web chat / text, Facebook Messenger and Reputation Management: all of the essential features that you’ll need to immediately engage with website visitors and generate new sales leads. With …

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5 Marketing Mistakes That Are Costing You Money, & How to Fix It

eBooks / By Marketing Team

There’s no avoiding the reality that you must have a modern website and marketing plan to succeed as a security company – so if you have one, why are you still failing to get customers online? Here are the top 5 reasons you may be losing money with your website and marketing, and how to …

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The Art & Science of Security Systems Sales

Sales / By Marketing Team

As an alarm company or systems integrator, you may have heard of the terms SQL (sales qualified lead) and MQL (marketing qualified lead) , but they are often mixed up with other marketing terms. These terms may seem confusing but it’s important for you to know the difference between SQL and MQL, since the sales …

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Ignite Ensures ADA Compliance for Client Websites

News / By Marketing Team

A few months ago, Beyoncé was sued over her website violating the Americans with disabilities act. It’s happening to alarm companies too. According to the article in Fortune.com, it’s become a cottage industry for ambulance chasers and dishonest people around the nation. And your small town (or big town – more likely) security website could …

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The Best Keywords For The Alarm Industry Are…Not What You Thought

SEO / By Marketing Team

Search Engine Optimization (SEO) sounds like something a bit unnerving – but the first step to SEO success does not involve your computer at all. It actually starts with your customers, and how THEY think about security systems and alarm services in YOUR service area. And guess what, the SEO keywords you think are obvious …

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Ignite Announces Direct Mail Automation For The Security Industry

News / By Marketing Team

Alarm companies and systems integrators can now stand out from the competition and generate extreme ROI with ease with managed direct mail campaigns and automated contact tracking from Ignite Security Marketing. The World has Changed. It’s Time To Pivot. Due to the COVID-19 crisis, your customers are being bombarded with more email than ever before, …

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7 Strategies for Boosting Online Leads

Sales / By Marketing Team

Digital marketing trends are constantly changing. Each year, there are new strategies being introduced as “the next big thing” every business needs to implement in order to maximize their online marketing budgets. Of course, the bottom line of all these strategies is to improve the business’s website visibility and improve online leads. Here are some …

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How to Keep Leads Engaged During the Sales Process

Sales / By Marketing Team

The process of lead generation — attracting a prospect to your website and triggering them to take action — remains critically important in digital marketing. However, lead generation is only the beginning. Once your lead is generated, it has to be nurtured in order to complete the transition from prospect to paying customer. By mastering the art of lead nurturing, you can multiply your sales by 10 in the year to come.