Marketing Team

We create websites and media for the security industry that communicate your story, resonate with your audience, and generate revenue.

Security Professionals Deliver a Better Customer Experience with Ignite

Small and large security companies and monitoring centers everywhere are growing in tandem with the multi-billion dollar growth of the security products and solutions industry. Because of this tremendous growth, many small to medium alarm companies who are growing their RMR are struggling every day to keep up with customer service workloads. There are so …

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How Customer Reviews Affect the Buying Cycle For Security Companies

What is the process by which consumers read your online reviews? A Harvard Business School study identified three stages in the buying cycle that are relevant to finding and reading online reviews. These are very relevant to security companies, so keep reading! The Discovery Phase At the beginning of the buying cycle, a consumer will …

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What Star Wars Can Teach The Alarm Industry About Marketing

As an electronic security company, marketing is the lifeline of your business, so it makes sense to pay attention to what really works inside of the security industry and outside. The marketing team at Disney (formerly Lucasfilm) certainly does that. Star Wars has been captivating audiences since 1971, and continues to engage and enthrall new …

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Why Digital Storytelling is a Great Way to Increase Brand or Product Awareness

For thousands of years, storytelling has been a form of entertainment and even a way to pass historical events down through generations. But did you know you can apply the strategies of digital storytelling to your marketing strategies?   Yes, you can use digital storytelling to increase brand awareness or even highlight a product. You’ll …

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