You finally got your website re-designed, with a fresh new layout, crisp images and text that actually makes sense to the reader. Naturally, you feel proud and accomplished! Then, someone asks a question you aren’t prepared for – and you start to doubt everything you thought you knew about marketing your business online. What question?
“Do you have a blog?”
If the answer is no, you need to consider all the advantages that having blog gives your business. A few of the most important ones are listed here.
Blogging allows you to engage.
Engagement may sound like something that happens leading up to a wedding ceremony, but it is also the name of the game in digital marketing. Engaging with consumers is essential in today’s socially-driven economy. Customers now expect to be able to engage with the brands they support, and according to John Armato of the international communications firm Fleishman-Hillard, blogs give brands a platform on which to engage.
“By the early to mid-2000s, blogging and social media began to reach critical mass and a fragmentation of traditional models of media began to take place,” he said. “The simultaneous rise of a generation of marketing-savvy consumers revealed a skepticism over ‘assertion PR’ – a voice and style that screams ‘believe me just because I am telling you.’ ” He also explained how engagement became not only a popular by-product of social media, but a bottom line necessity in the eyes of consumers. Through the company blog, brands can get their ideas out there while receiving feedback from customers – just like a conversation. That’s engagement!
Blogs are always updated.
Your newly launched or redesigned website is wonderful, but you need to give customers something more. The purpose of your website is to mark your presence on the Web, get your business found in search engines and tell people who you are so they can contact you. But once they become your customer, they expect to find out what is going on with your business on a regular basis. A blog is the best platform for those types of announcements. You may ask, “Engagement and updating people – isn’t that what social media is for?” Absolutely. That brings us to the third reason you need a blog.
Blogging supports your social media efforts, and vice versa.
If you are on Facebook, Twitter, LinkedIn and Google, you need as much content as possible at your fingertips so that you can share it and get people to your website. You company blog fills at least some of the demand for content to share on those social networks, especially the demand for links that point back to your site (this helps your search engine optimization, too). Without a blog, you are much less relevant on social media. But with a blog and social media, your business is unstoppable!
To learn more about starting a company blog, contact Ignite today.
Ignite Security Marketing is a dedicated team of industry professionals providing inbound marketing for security companies. Our clients range from SDM 100 corporations to family owned SMB’s, Central Stations and Guard Companies nationwide.
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