- The Art & Science of Security Systems Sales - August 15, 2021
- The Best Keywords For The Alarm Industry Are…Not What You Thought - June 1, 2021
- What Star Wars Can Teach The Alarm Industry About Marketing - May 2, 2021
The universal truth of social media is that it gives you the ability to build relationships with your customers and potential customers. It’s true whether you are selling high-end commercial and government security systems or surveillance products to homeowners.
How Can Use Social Media For My Security Business?
This is a common question that arises during conversations with owners of security companies. Bottom line: it doesn’t matter what type of company you are running. The universal truth of social media is that it gives you the ability to build relationships with your customers and potential customers. It’s true whether you are selling high-end commercial and government security systems or surveillance products to homeowners.
Through effective Social Media strategies, people get the sense that they truly “know” your brand. This translates into RMR for you through more qualified, better-targeted leads, more customer loyalty, and even brand advocacy (people saying good things about your company to others).
Why Should I Outsource?
Social media managers eat sleep and breathe social media. All they do every day is zero in on your target audience, actively seek out new fans and followers, and creatively engage your community with thought provoking posts and conversations. Most importantly, we are methodically leveraging this activity to drive traffic to your website, capture new leads and nurture existing relationships. This activity happens on Facebook, Twitter, LinkedIn, and on your website blog.
Whether you have 1 location or are a super-regional security company with offices and reps in multiple states – Ignite RMR can leverage the power of social media to drive new leads and nurture existing relationships.
We Have An In-House Person Who Set Up Facebook & Twitter Accounts. Can’t We Do This On Our End?
Because there is no charge to join the major networking sites like Twitter, Facebook, and LinkedIn, there is a misperception by many business owners that Social Media Marketing is free. Social Media takes time and focused attention to be successful. Whether this attention is provided by someone within your company or a Social Media expert, there is an investment involved.
The good news: done properly the return on investment (ROI) can be well worth it. Like any form of internet marketing, social media alone is not the “silver bullet” that is going to produce the results that you may hope for. That is why we have taken our most successful internet marketing programs like Search Engine Marketing and Social Media and combined them into affordable packages that almost any security business can take advantage of.
Call us today to speak with a knowledgeable expert that help you customize a plan that is right for your security business.
Ignite Security Marketing is an experienced team of professionals that has been providing digital marketing solutions for the electronic and physical security industry since 2009. Book a meeting today for a complimentary consultation.